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Major Markets
United States
Canada
United KingdomKey Competitors
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OutcomesMTM
Prescryptive Health
AmplifyRx
Top Marketing Channels
OutcomesMTM
- Content Marketing
- Examples: White papers on MTM impact, Blog posts on pharmacy services, Case studies on revenue generation
- Campaigns: MTM Success Stories, Optimizing Pharmacy Revenue, The Future of Pharmacy Services
- Digital Advertising
- Examples: LinkedIn ads targeting pharmacists, Google Ads for MTM solutions, Industry publication banner ads
- Campaigns: Transform Your Pharmacy, OutcomesMTM Solutions, Drive Clinical Outcomes
- Industry Events & Conferences
- Examples: Exhibiting at NCPA Annual Convention, Sponsoring APhA conferences, Hosting webinars with pharmacy associations
- Campaigns: Pharmacy Forward Summit, MTM Innovations Showcase, Advancing Patient Care Webinar Series
Top Sales Channels
- Direct Sales (Field/Inside Sales Teams)
- On-site visits to large pharmacy chains, Remote demos for independent pharmacies, Phone consultations with pharmacy group executives
- Pharmacy Partnership Program, MTM Implementation Drive, Solutions for Chain Pharmacies
- Partnerships & Alliances
- Collaborating with pharmacy management software providers, Partnering with GPOs, Alliances with healthcare systems for integrated solutions
- Integrated Pharmacy Solutions, GPO Advantage Program, Health System Synergy
- Referral Programs
- Pharmacy-to-pharmacy referral incentives, Consultant referral network, Association-based recommendations
- Refer & Earn, Expert Endorsement Program, Association Partner Referrals
Truentity Health SWOT Analysis
Strengths
Established market presence
Strong focus on Medication Therapy Management (MTM)
Extensive network of pharmacies
Weaknesses
May lack broader clinical service offerings beyond MTM
Potentially less emphasis on AI or advanced tech integration
Brand might be overly associated with traditional MTM
Opportunities
Growing demand for value-based care
Expansion into new clinical services (RPM
TCM)
Partnerships with health systems and payers for integrated care
Threats
Emerging tech-driven competitors
Regulatory changes impacting MTM reimbursement
Pharmacies seeking more comprehensive
AI-driven platforms
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