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Touchstone Investments Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree in Computer Science

Age: 31

Gender: Male

Occupation: Healthcare Administrator

Education: Master's Degree in Health Administration

Age: 26

Gender: Female

Occupation: High School Teacher

Education: Bachelor's Degree in Education

Amelia Chen

Amelia Chen

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree in Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • Secure a financially stable future by making informed investment decisions
  • Advance rapidly in my career to achieve leadership positions
  • Maintain a healthy work-life balance to pursue personal interests and travel frequently.

Pain Points

  • Difficulty in understanding complex financial products and investment jargon
  • Limited time outside of work to research financial planning options
  • Feeling overwhelmed by the sheer volume of information available on career advancement.

Touchstone Investments Geographic Distribution

The primary market is the United States, indicating a strong domestic focus. Minimal international presence is observed, with small fractions in Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.1%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Predominantly 3-4 person households, with a significant portion being high-income earners. Medium-income households also form a substantial segment.

Employment Status

Income Distribution

Education Level

Touchstone Investments Behavior Analysis

Behavior Profile

Financial Planning
Investment Research
Online Learning
Saving Habits
Debt Management
Retirement Saving
Business Continuity Planning
Employee Retention Strategies
Risk Management
Family Protection
Digital Tool Usage
Social Media Engagement
Professional Networking
Self-Improvement
Travel Planning
Health Consciousness
Entrepreneurial Mindset
Seeking Financial Advice
Long-term Planning
Information Consumption

Device Breakdown

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