Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Toi Labs Top Products
Brand Positioning
Toi Labs positions itself as a pioneering AI-powered health tech leader, transforming senior care with non-invasive, smart toilet technology for proactive wellness monitoring and operational efficiency in senior living facilities.
Customer Sentiments
Customer sentiment appears highly positive, as evidenced by testimonials from senior living leaders highlighting tangible benefits like reduced labor, factual data, and increased staff reliance. This indicates strong satisfaction with the product's ability to address key pain points and deliver measurable improvements.
Toi Labs Key Value Propositions
Toi Labs' TrueLoo® offers senior living operators a non-invasive, AI-powered solution to significantly improve resident health outcomes, enhance staff efficiency, and reduce healthcare costs through early detection of health abnormalities. It provides actionable insights without requiring behavioral changes, integrating seamlessly into existing care models.
Toi Labs SWOT Analysis
Strengths
Pioneering AI smart toilet technology for health monitoring.
Strong partnerships (TOTO, HPE) and industry recognition.
Flexible pricing models for institutional buyers.
Weaknesses
Reliance on B2B market currently, consumer market nascent.
Technology requires Wi-Fi and toilet installation adaptations.
Limited publicly available specific financial performance data.
Opportunities
Expanding into direct-to-consumer market (2025).
Integration with broader smart home and elder care systems.
Addressing the growing aging-in-place population needs.
Threats
New competitors entering the smart health monitoring space.
Data privacy concerns and regulatory hurdles.
Resistance to adopting new technologies in traditional care settings.
Market Growth Stage
Pace of Market Growth
Toi Labs Target Audience
Geographic Insights
Toi Labs primarily targets the US and Canadian senior living markets, with a smaller presence in other developed nations, reflecting their current B2B focus.
Top Countries
United States
90% market share
Canada
7% market share
United Kingdom
1% market share
Australia
1% market share
Germany
1% market share
Toi Labs Audience Segments
Senior Living Executive
45-65+ years
Male • Female
North America • Europe
Assisted Living Director/Manager
25-65+ years
Male • Female
North America
Independent Senior Resident
65-65+ years
Male • Female
North America
Family Caregiver
35-65+ years
Male • Female
North America
Healthcare Technology Innovator
40-65+ years
Male • Female
North America • Global
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Toi Labs
Interactive ROI Calculator
Create an interactive ROI calculator on the Toi Labs website that allows senior living operators and REITs to input their current costs related to resident falls, hospitalizations, and staff time. This will help them visualize the potential cost savings and improved resident outcomes they could achieve by implementing TrueLoo®, thereby justifying the investment.
Learn moreProduct Guarantee Implementation
Offer a satisfaction or performance guarantee for TrueLoo® to alleviate concerns about the effectiveness and reliability of the technology. This reduces the perceived risk for senior living facilities, making them more comfortable with adopting the solution and increasing initial adoption rates.
Learn moreCharitable Sales Contribution
Implement a program where a portion of each TrueLoo® sale is donated to a charity focused on senior care or health research. This appeals to the values of senior living operators who often prioritize resident well-being, enhancing Toi Labs' brand image and driving sales through purpose-driven marketing.
Learn moreTransform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
