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Thrill One Target Audience

Thrill One's target audience, from a consumer perspective, is primarily comprised of Gen Z and Millennials who are passionate about action sports (skateboarding, BMX, FMX), motorsports (off-road racing, rallycross), and extreme entertainment. This audience is digitally native, consumes content across various platforms (social media, streaming, live events), and values authenticity, daring feats, and a strong sense of community. They are likely to be early adopters of trends, brand-conscious, and influenced by their favorite athletes and creators. This demographic is highly engaged and willing to participate in or attend live events, watch long-form content, and follow their heroes on social media. From a B2B perspective, the target audience includes global brands, advertising agencies, event promoters, and media companies looking to reach this highly coveted demographic through partnerships, sponsorships, and content creation.

User Segments

Age: 32

Gender: Female

Occupation: Brand Manager

Education: Master's Degree, Marketing

Age: 40

Gender: Male

Occupation: Marketing Director

Education: Bachelor's Degree, Business Administration

Age: 29

Gender: Female

Occupation: Media Buyer

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 32
Gender: Female
Occupation: Brand Manager
Education: Master's Degree, Marketing
Industry: Advertising
Channels: LinkedInInstagramYouTube

Goals

  • Develop innovative campaigns that resonate with Gen Z and Millennials
  • Secure high-impact partnerships with authentic content creators and platforms
  • Drive measurable ROI for brand marketing initiatives.

Pain Points

  • Difficulty in finding truly authentic and engaging content opportunities
  • Measuring the effectiveness of experiential marketing campaigns
  • Staying ahead of rapidly evolving digital trends and consumer behaviors.

Thrill One Geographic Distribution

Thrill One's primary market is the US and UK, with strong presence in Australia, Canada, and Germany, indicating a focus on Western, developed markets.

Top Countries

United States flag

United States

40.5%
United Kingdom flag

United Kingdom

15.2%
Australia flag

Australia

10%
Canada flag

Canada

8%
Germany flag

Germany

6.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 2-4 person households, primarily with medium incomes, reflecting a youthful, active demographic with disposable income for entertainment.

Employment Status

Income Distribution

Education Level

Thrill One Behavior Analysis

Behavior Profile

Action Sports
Extreme Entertainment
Digitally Native
Authenticity
Community
Live Events
Digital Content
Social Media
Streaming
Online Gaming
Adventure Travel
Music Festivals
Influenced by Athletes
Brand-Conscious
Early Adopters
High Engagement
Mobile Consumption
Youth Culture

Device Breakdown

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