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The market research and insights consulting industry is undergoing significant transformation, driven by digital technologies, AI, and big data. Demand for actionable, data-driven insights remains high, particularly in specialized sectors like healthcare and financial services. Companies are seeking partners who can provide deep analysis, strategic guidance, and compelling data storytelling to navigate complex market dynamics and achieve 'Adaptive Resilience'.
Total Assets Under Management (AUM)
Market Research Services Revenue in United States
~$29.6 billion
(3.3% CAGR)
Growth is driven by:
- Increased demand for data analytics and insights.
- Expansion into new methodologies like AI and big data.
- Specialization in high-growth sectors.
79.3 billion USD
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