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Common Desk Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Undergraduate Student

Education: Bachelor's Degree (in progress)

Age: 23

Gender: Male

Occupation: Master's Student

Education: Master's Degree (in progress)

Age: 24

Gender: Female

Occupation: Medical Student

Education: Professional Degree (in progress)

Aisha Khan

Aisha Khan

Age: 20
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree (in progress)
Industry: Education
Channels: InstagramYouTubeTikTok

Goals

  • Achieve high academic performance and secure good grades
  • Network with peers and professors for future opportunities
  • Find an affordable, quiet, and productive study environment outside of the noisy dorm.

Pain Points

  • Distractions from roommates and home environment
  • Limited study space availability on campus during peak times
  • High cost of living and limited disposable income for non-essentials.

Common Desk Geographic Distribution

Common Desk's operations are exclusively within the United States, primarily concentrated in Texas cities, North Carolina, and Utah, with plans for continued domestic expansion.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%
Germany flag

Germany

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users are predominantly individuals or small households, often in medium to high-income brackets, seeking professional workspaces outside their homes.

Employment Status

Income Distribution

Education Level

Common Desk Behavior Analysis

Behavior Profile

Flexibility
Community
Networking
Productivity
Work-Life Balance
Technology
Professional Development
Collaboration
Innovation
Information-Seeking
Online Presence
Growth
Adaptability
Engagement
Seeking Solutions
Mobility
Convenience
Efficiency
Accessibility
Credibility

Device Breakdown

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