The Advanced Imaging Society (AIS) Competitor Insights

Major Markets

United States

China

Japan

Key Competitors

SMPTE (Society of Motion Picture and Television Engineers)

VES (Visual Effects Society)

Producers Guild of America (PGA)

Top Marketing Channels

SMPTE (Society of Motion Picture and Television Engineers)

Online Content/Education
Examples: Webinars, Technical Papers, SMPTE Motion Imaging Journal
Campaigns: SMPTE+ Webinar Series, Journal Publication Call for Papers, 'From Lab to Lumens' Educational Campaign

Events & Conferences
Examples: SMPTE Media Technology Summit, SMPTE Section Meetings, Student Film Festival
Campaigns: Summit Registration Drive, Local Section Outreach Program, 'Future of Cinema' Conference Promotion

Membership Sales
Individual Memberships, Corporate Memberships, Student Memberships
New Member Welcome Package, Corporate Partnership Program, Student Discount Initiative

Sponsorships
Event Sponsorships, Publication Sponsorships, Program Sponsorships
Summit Sponsor Prospectus, Journal Advertiser Program, Educational Program Funding Drive

Certification Programs
SMPTE Certified Professional, Training Courses, Online Modules
Certification Enrollment Drive, 'Advance Your Career' Training Program, Remote Learning Promotion

Long-standing industry presence

Strong technical standards authority

Diverse membership across engineering and broadcast.

Perceived as highly technical

Potentially slower adoption of trending creative-focused tech

Membership benefits less focused on creative awards.

Expand into emerging technical standards for virtual production and AI

Increase collaboration with creative societies

Develop more accessible educational content.

Rapid technological shifts making some standards obsolete

Competition from more specialized tech societies

Declining interest in traditional broadcast engineering roles.