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Electrónica y Computación NZV, C. A. Target Audience
User Segments
Age: 55
Gender: Female
Occupation: University Rector
Education: Doctorate Degree, Education Management
Age: 48
Gender: Male
Occupation: Head of IT Department
Education: Master's Degree, Computer Science
Age: 42
Gender: Female
Occupation: Head of Academic Control (Jefa de Control de Estudios)
Education: Professional Degree, Educational Administration
Dr. Elena Rodriguez
Goals
- Modernize the university's academic and administrative operations to enhance efficiency and student experience
- Ensure the institution remains competitive by adopting cutting-edge technology solutions
- Optimally allocate financial resources to focus more on core educational activities rather than IT infrastructure.
Pain Points
- Dealing with outdated legacy systems that are inefficient and prone to errors
- Navigating complex IT infrastructure needs and high maintenance costs
- Difficulty in achieving seamless data integration across various departments for holistic decision-making.
Electrónica y Computación NZV, C. A. Geographic Distribution
TernaNet's primary market is Venezuela (92.5%), with minor presence in other Latin American countries. This shows a highly concentrated market focus.
Top Countries
Venezuela
Colombia
Mexico
Peru
Chile
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are likely from middle to high-income households (55-30%), typically with 3-4 members, indicating stable professional backgrounds.
Employment Status
Income Distribution
Education Level
Electrónica y Computación NZV, C. A. Behavior Analysis
Behavior Profile
Device Breakdown
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