Temple University College of Public Health : Market and Competitor Analysis

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Temple University College of Public Health

Temple University College of Public Health is an educational institution offering a range of undergraduate and graduate programs in public health and related disciplines. They are committed to social justice and view health as a human right, preparing students for careers in research, practice, and clinical settings. The College is located in Philadelphia and actively engages in research addressing pressing public health issues.

Company : Temple University College of Public Health

Industry : EducationHealthcarePublic Health

Major Markets

United States

China

India

Key Competitors

University of Pennsylvania

Johns Hopkins University

Columbia University

Temple University College of Public Health Key Value propositions

Academic Excellence

Social Justice Focus

Research Opportunities

Practical Experience

Temple University College of Public Health Latest news

News & Events | College of Public Health

Temple master of occupational therapy students Tori Roma and Loriana Attanasio spent the spring semester learning about the healing nature of equine therapy ...

Health Policy and Management MPH | Temple University

In the Master of Public Health (MPH) in Health Policy and Management at Temple's College of Public Health, you will develop competencies that are integral to ...

College of Public Health

Temple University CPH Health and Wellness Center · About · Office of the Dean ... News. Our outstanding faculty. McCallion recognized as top global researcher on ...

Health Professions Major | Temple University

The Bachelor of Science in Health Professions at Temple's College of Public Health is designed for students committed to pursuing careers in many of the health ...

Temple University College of Public Health SWOT Analysis

Strengths

Strong reputation in public health education.Commitment to social justice and health equity.Located in a major city with diverse health challenges.

Weaknesses

May be less nationally recognized than Ivy League competitors.Potential resource constraints compared to larger institutions.Competition from other established public health programs.

Opportunities

Growing demand for public health professionals.Expanding partnerships with healthcare organizations.Potential to attract more research funding and grants.

Threats

Fluctuations in government funding for education and research.Increasing competition from online and alternative education providers.Economic downturns impacting student enrollment and financial aid.

Top Marketing Strategies for Temple University College of Public Health

Targeted Content Marketing

Create valuable content, like blog posts, infographics, and videos, that addresses the specific interests and challenges of potential students. This will establish Temple's College of Public Health as a thought leader and attract qualified applicants.

Leverage Alumni Network

Connect with alumni working in public health to provide testimonials and share their career journeys. This will build trust and credibility, demonstrating the value of Temple's public health programs to prospective students.

Strategic Partnerships

Collaborate with local healthcare organizations and community groups to offer joint events, workshops, and internship opportunities. This will expose the College to a wider audience and create pathways for students to gain real-world experience.

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Temple University College of Public Health User Persona

Name:

Sarah Chen

Age :

18

Gender :

Female

Occupation :

High School Graduate

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

Sarah wants to find a college program that aligns with her passion for health equity and social justice, ultimately leading to a fulfilling career where she can make a real difference
She is particularly interested in exploring the impact of social determinants on health outcomes and wants to gain hands-on experience in community health settings
Sarah aims to connect with current students and faculty to learn more about the program's curriculum, research opportunities, and campus life.

Frustrations

Navigating the overwhelming amount of information online about different college programs and their admission requirements is a major frustration for Sarah
She finds it challenging to determine which programs genuinely align with her values and career aspirations
Sarah is also concerned about the affordability of higher education and seeks clear guidance on financial aid options and scholarships.

Name:

Michael Rodriguez

Age :

28

Gender :

Male

Occupation :

Registered Nurse

Industry :

Healthcare

Education :

Bachelor of Science in Nursing

Preferred platforms

GOALS

Michael aims to advance his career by pursuing a Master's in Public Health, specializing in Epidemiology, to gain a deeper understanding of disease patterns and public health interventions
He wants to transition from clinical practice to a research-oriented role, contributing to evidence-based public health policy development
Michael seeks a program that offers flexible learning options, such as online courses or evening classes, to accommodate his work schedule.

Frustrations

Balancing work commitments with the demands of a graduate program is a significant concern for Michael, who worries about having enough time for both
He finds it challenging to identify reputable online programs that meet his specific career goals and offer the same quality of education as on-campus options
Michael is also concerned about the financial implications of pursuing a graduate degree while managing existing student loan debt.

Name:

Aisha Patel

Age :

35

Gender :

Female

Occupation :

Policy Analyst

Industry :

Government

Education :

Master of Public Policy

Preferred platforms

GOALS

Aisha wants to enhance her expertise in health policy by pursuing a doctoral degree in Public Health, focusing on health equity and social determinants of health
She aims to conduct impactful research that informs policy decisions and addresses health disparities within marginalized communities
Aisha seeks a program with renowned faculty, strong research funding opportunities, and a commitment to social justice.

Frustrations

Finding a doctoral program that aligns perfectly with her specific research interests and career goals is proving to be a challenge for Aisha
She is concerned about the competitive nature of doctoral admissions and wants to ensure her application stands out
Aisha also seeks clear guidance on balancing the demands of a rigorous academic program with her existing professional commitments and family life.

Temple University College of Public Health Geographic and Demographic Insights

Geographic Insights: The primary target market is the US, with a significant 90% user share. China and India follow, indicating a potential interest in the US education system.

Top Countries

United States
90%
China
3%
India
2%
South Korea
1.5%
Canada
1%

Demographic Insights: The target demographic leans towards females aged 18-24, reflecting higher female enrollment in healthcare and public health fields.

Age Distribution

Gender Distribution

Temple University College of Public Health Socio-economic Profile

Household and Income Insights: The target audience primarily falls within middle-income households with 2-4 members, typical for students and young professionals.

Educational and Employment Insights: The majority of target users are students currently pursuing University or College degrees, aligning with the institution's focus on higher education.

Households Size

Income Distribution

Education Level

Employment Status

Temple University College of Public Health Behavioral Insights

Interest-Based Insights: Target users are interested in health, education, social justice, and public policy, reflecting their career aspirations in public health.

Technology and Social Media Usage: Users primarily access information through YouTube and engage on visually-oriented platforms like Instagram and TikTok.

Interests

Health and WellnessScience NewsEducationSocial JusticeVolunteeringPublic PolicyHealthcare

Device Breakdown

Social Media Usage

Temple University College of Public Health Top Competitors

Competitor	Estimated market share	Top domains
University of Pennsylvania	20%	Education, Healthcare, Research
Johns Hopkins University	18%	Public Health, Research, Global Health
Columbia University	15%	Public Health, Education, Social Sciences

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