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Executive Summary
Industries
Major Markets
United States
Canada
ChinaTemple University's College of Public Health Top Products
Brand Positioning
Temple CPH positions itself as a leader in interprofessional public health education, research, and community engagement, committed to diversity, social justice, and career preparedness through practical experience.
Customer Sentiments
Customer sentiment appears highly positive, driven by the college's strong reputation for interprofessional education, career opportunities, and commitment to social impact, which resonates with prospective students, faculty, and donors. This positive sentiment is reinforced by their focus on hands-on learning and a clear path to influential careers.
Temple University's College of Public Health Key Value Propositions
Temple CPH's key value proposition lies in its unique interprofessional education, preparing students for impactful careers in public health through team-based care and practical experience. This commitment to diverse academic programs and career preparedness, combined with a strong focus on access and opportunity, makes it a highly attractive institution.
Temple University's College of Public Health SWOT Analysis
Strengths
Broad program offerings across various public health disciplines.
Unique interprofessional training approach for team-based care.
Strong alumni network and focus on career readiness.
Weaknesses
Physical dispersion of departments across campus currently.
Potential challenges in consolidating all disciplines into one new building.
Reliance on philanthropic donations for major projects.
Opportunities
New state-of-the-art Paley Hall to consolidate facilities and enhance collaboration.
Growing demand for public health professionals in diverse fields.
Opportunity to attract more diverse students through access initiatives.
Threats
Competition from other established public health programs.
Economic downturns affecting student enrollment and philanthropic giving.
Evolving public health challenges requiring continuous curriculum updates.
Market Growth Stage
Pace of Market Growth
Temple University's College of Public Health Target Audience
Geographic Insights
Primarily targeting the US domestic market, with a small but growing international student presence, particularly from neighboring countries and large developing nations.
Top Countries
United States
95% market share
Canada
1% market share
China
0.8% market share
India
0.7% market share
Nigeria
0.5% market share
Temple University's College of Public Health Audience Segments
Aspiring Public Health Undergrad
17-22 years
Male • Female
Philadelphia, PA • Pennsylvania • Northeast US
Career Enhancing Professional
22-35 years
Male • Female
Philadelphia, PA • United States
Experienced Academic & Researcher
30-60 years
Male • Female
United States • Global
Philanthropic Supporter
40-75 years
Male • Female
United States • Philadelphia, PA
Public Health Practitioner & Leader
25-45 years
Male • Female
United States • Philadelphia, PA
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Temple University's College of Public Health
In-depth Buyer's Guide Creation
Creating comprehensive buyer's guides for prospective students, faculty, staff, and donors will address their needs and questions. This will showcase Temple University's College of Public Health (CPH) as a trusted resource, enhancing lead generation and engagement.
Learn moreLeverage User-Generated Content (UGC)
Encouraging current students, alumni, and faculty to share their experiences will build trust and authenticity. Showcasing UGC on the CPH website and social media can attract prospective students, faculty, and donors by demonstrating the college's impact and community.
Learn moreComprehensive Educational Course Creation
Developing free or low-cost online courses related to public health topics can attract a wider audience and establish CPH as a thought leader. This strategy will generate leads, build brand awareness, and potentially drive enrollment in degree programs.
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