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The Themed Entertainment Association (TEA) appears to be a non-profit international membership organization serving the global themed entertainment industry. Its core mission revolves around connecting, informing, and promoting its members who are involved in creating compelling experiences for audiences worldwide. Key activities likely include facilitating networking opportunities, disseminating industry news and insights, promoting professional excellence through awards (such as the Thea Awards), offering educational resources, and advocating for the industry's interests. It acts as a central hub for professionals in fields ranging from theme park design and operations to museum exhibit creation and live entertainment production. Essentially, TEA functions as a professional association dedicated to the advancement and recognition of the themed entertainment sector and its practitioners.

Select a competitor

IAAPA

Experiential Designers and Producers Association (EDPA)

American Alliance of Museums (AAM)

Top Marketing Channels

IAAPA

  • Content Marketing
  • Examples: IAAPA Magazine, Industry White Papers, Member Spotlights
  • Campaigns: Global Attractions Industry Survey, Safety & Operations Best Practices Series, Future of Fun Insights
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Sponsored Content, Industry Publication Banners
  • Campaigns: IAAPA Expo Promotion, Membership Drive, Certification Program Enrollment
  • Social Media Marketing
  • Examples: LinkedIn, YouTube, Facebook
  • Campaigns: #IAAPAExpo, Member Testimonial Series, Industry News Highlights

Top Sales Channels

  • Exhibitions & Trade Shows
  • IAAPA Expo Orlando, IAAPA Expo Asia, IAAPA Expo Europe
  • Early Bird Booth Discounts, Sponsor Packages Promotion, New Exhibitor Welcome Program
  • Membership Sales
  • Online Membership Portal, Direct Sales Teams, Conference Registrations
  • New Member Welcome Kits, Renew & Win, Group Membership Discounts
  • Partnerships & Sponsorships
  • Corporate Sponsorships, Event Sponsorships, Education Session Sponsorships
  • Platinum Partner Program, Innovation Showcase Sponsorship, Keynote Speaker Sponsorship

Themed Entertainment Association (TEA) SWOT Analysis

Strengths

Broad global reach

Largest industry trade shows

Strong advocacy for the attractions industry

Weaknesses

Membership costs can be high

Focus on larger companies/parks

May not cater to niche segments as deeply

Opportunities

Expand virtual event offerings

Develop more specialized educational programs

Increase presence in emerging markets

Threats

Economic downturns impacting park investments

Competition from other industry events

Rapid technological changes requiring quick adaptation

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