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Twin Cities Habitat for Humanity Target Audience
User Segments
Age: 32
Gender: Female
Occupation: CNA
Education: Associate Degree
Age: 28
Gender: Male
Occupation: Retail Supervisor
Education: Bachelor's Degree
Age: 40
Gender: Female
Occupation: Restaurant Manager
Education: High School
Maria Rodriguez
Age: 32
Gender: Female
Occupation: CNA
Education: Associate Degree
Industry: Healthcare Support
Channels: FacebookYouTubeInstagram
Goals
- Secure a stable and affordable home for her growing family
- Improve her financial literacy and credit score to achieve homeownership
- Create a safe and nurturing environment for her children to thrive.
Pain Points
- Struggling to save enough money for a down payment
- Feeling overwhelmed by the complexities of the homebuying process
- Worrying about unexpected expenses and job stability impacting her financial goals.
Twin Cities Habitat for Humanity Geographic Distribution
Operations are exclusively focused on the Twin Cities metropolitan area within the United States, serving its local community.
Top Countries
United States
100%
Canada
0%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily serving low to medium-income families (60% low, 35% medium) with 3-4 members (45%).
Employment Status
Income Distribution
Education Level
Twin Cities Habitat for Humanity Behavior Analysis
Behavior Profile
Financial Literacy
Community Involvement
Home Improvement
DIY Projects
Education Seeking
Support Seeking
Online Research
Social Media Engagement
Budgeting
Long-Term Planning
Volunteerism
Advocacy
Learning
Resourcefulness
Problem-Solving
Engagement
Seeking Guidance
Information Consumption
Community Building
Practical Skills
Device Breakdown
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