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Habitat for Humanity Target Audience

The target audience for Habitat for Humanity is likely individuals and families in need of affordable housing, as well as volunteers, donors, and advocates who support their mission. This includes people from diverse backgrounds, income levels, and family structures who are unable to afford safe and decent housing through traditional means. Additionally, they target individuals and organizations interested in supporting affordable housing initiatives.

User Segments

Habitat for Humanity Geographic Distribution

Habitat for Humanity's largest user base is in the US and Canada, reflecting North America's significant need for affordable housing solutions.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
India flag

India

8%
Brazil flag

Brazil

7%
South Africa flag

South Africa

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Habitat for Humanity primarily targets low to medium-income households, with a focus on families with 2-4 members, aligning with their affordable housing mission.

Employment Status

Income Distribution

Education Level

Habitat for Humanity Behavior Analysis

Behavior Profile

Device Breakdown

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