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SweepstakesToday.com Target Audience
The target audience for SweepstakesToday.com consists of individuals aged 18 and older, predominantly located in the United States, who are interested in entering online and mail-in sweepstakes, contests, and giveaways. This audience is actively seeking opportunities to win prizes and is looking for a centralized, reliable source to discover new legitimate entries. They are often recreational internet users who enjoy online activities and are comfortable providing personal information (like name, address, email) to participate in promotions. The site appeals to those who value organization and time-saving, as it consolidates numerous sweepstakes listings from various sources. The audience is likely diverse in terms of income and background but shares a common interest in the potential for free goods, services, experiences, or cash through random drawings or skill-based contests.
User Segments
Age: 20
Gender: Female
Occupation: Student (Part-Time Retail)
Education: Associate Degree
Age: 22
Gender: Male
Occupation: Student (Part-Time Food Service)
Education: High School
Age: 19
Gender: Female
Occupation: Student (Unemployed)
Education: High School
Maya, The Savvy Scholar
Goals
- To win prizes that can help offset college expenses, such as gift cards for textbooks or electronics
- To find legitimate opportunities that don't require significant time investment or upfront costs
- To discover new ways to stretch her limited budget and acquire desired items for free.
Pain Points
- Lack of time to scour multiple websites for sweepstakes opportunities
- Worrying about the legitimacy of online giveaways and potential scams
- Difficulty tracking numerous entries and remembering deadlines for various sweepstakes.
SweepstakesToday.com Geographic Distribution
The primary market is the US, accounting for the vast majority of users, followed by Canada, UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 3-4 person households, with a medium income level, seeking to supplement their finances.
Employment Status
Income Distribution
Education Level
SweepstakesToday.com Behavior Analysis
Behavior Profile
Device Breakdown
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