The target audience for SweepstakesToday.com consists of individuals aged 18 and older, predominantly located in the United States, who are interested in entering online and mail-in sweepstakes, contests, and giveaways. This audience is actively seeking opportunities to win prizes and is looking for a centralized, reliable source to discover new legitimate entries. They are often recreational internet users who enjoy online activities and are comfortable providing personal information (like name, address, email) to participate in promotions. The site appeals to those who value organization and time-saving, as it consolidates numerous sweepstakes listings from various sources. The audience is likely diverse in terms of income and background but shares a common interest in the potential for free goods, services, experiences, or cash through random drawings or skill-based contests.