StrongDM Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Okta

HashiCorp Boundary

Delinea

Top Marketing Channels

Okta

Content Marketing
Examples: Whitepapers, Blog posts, Webinars
Campaigns: Identity Security Best Practices, The Future of Workforce Identity, Zero Trust for Dummies

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Retargeting campaigns
Campaigns: Secure Your Hybrid Workforce, Okta Access Management Solutions, Free Trial Okta SSO

Social Media Marketing
Examples: LinkedIn thought leadership posts, Twitter security news, YouTube product demos
Campaigns: Okta for Developers, Identity Management Explained, Okta Integrations Spotlight

Direct Sales
Enterprise sales team, Account Executives, Inside Sales
Strategic Account Engagement, New Customer Acquisition Program, Expansion Initiatives

Partner Channel
System Integrators, Resellers, Technology Partners
Partner Enablement Program, Joint Solution Go-to-Market, Referral Incentive Program

Strong brand recognition and market leadership in IAM

Extensive integration ecosystem with thousands of applications

Broad product portfolio covering workforce and customer identity.

Can be perceived as more complex and expensive for smaller businesses

Occasional service outages impacting customer trust

Less specialized in PAM compared to dedicated vendors.

Growing demand for identity-centric security in hybrid cloud environments

Expansion into new geographies and industry verticals

Development of more AI-powered identity solutions.

Intense competition from Microsoft Azure AD and other IAM vendors

Evolving regulatory landscape requiring continuous compliance updates

Sophisticated cyberattacks targeting identity systems.