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Strike King Target Audience

Strike King's target audience is anglers of all levels, from beginners to professionals. They offer a wide range of products catering to different fishing styles and target species. Their content marketing, including tips and techniques, student angler programs, and a dedicated TV channel, suggests a broad appeal within the fishing community.

User Segments

Strike King Geographic Distribution

Strike King's primary market is the United States, followed by Canada and Australia. They also have a presence in international markets like Japan and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
Australia flag

Australia

10%
Japan flag

Japan

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Strike King's target audience typically consists of individuals from households of 2-4 people with a predominantly medium income level.

Employment Status

Income Distribution

Education Level

Strike King Behavior Analysis

Behavior Profile

Device Breakdown

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