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Strike King Lure Company Target Audience
User Segments
Age: 16
Gender: Male
Occupation: High School Student
Education: High School (in progress)
Age: 19
Gender: Female
Occupation: College Student
Education: Associate Degree (in progress)
Age: 14
Gender: Male
Occupation: Middle School Student
Education: High School (future)
Ethan 'The Explorer' Miller
Goals
- Improve fishing techniques to catch more fish
- Participate in a local student fishing tournament
- Learn about different types of fish and their habitats.
Pain Points
- Lack of consistent success during fishing trips
- Not having access to high-quality fishing gear
- Difficulty finding good fishing spots without adult guidance.
Strike King Lure Company Geographic Distribution
Primarily US-focused with strong presence in North America. Limited international reach, suggesting opportunities for global expansion in fishing tackle markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households with medium to high income, indicating disposable income for fishing gear.
Employment Status
Income Distribution
Education Level
Strike King Lure Company Behavior Analysis
Behavior Profile
Device Breakdown
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