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StellarFi Target Audience
User Segments
Age: 23
Gender: Female
Occupation: Barista
Education: High School
Age: 28
Gender: Male
Occupation: Delivery Driver
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Retail Associate
Education: Bachelor's Degree
Maya Rodriguez
Age: 23
Gender: Female
Occupation: Barista
Education: High School
Industry: Food Service
Channels: TikTokInstagramYouTube
Goals
- Save enough money for a down payment on a small apartment
- Build a good credit score to qualify for a car loan
- Gain financial independence and stability for her future.
Pain Points
- Struggling to make ends meet with irregular work hours and low pay
- Feeling overwhelmed by credit applications and traditional financial systems
- Lacking access to reliable information on improving her financial situation.
StellarFi Geographic Distribution
StellarFi focuses entirely on the US market, particularly urban areas, due to its service model and target demographics. Currently, there are no other countries served.
Top Countries
United States
100%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users vary in household size but are predominantly low to medium-income individuals seeking credit improvement.
Employment Status
Income Distribution
Education Level
StellarFi Behavior Analysis
Behavior Profile
mobile device
financially conscious
credit goals
bill payments
online engagement
financial technology
budgeting
personal finance
streaming services
utility bills
mobile banking
proactive financial health
social media active
seeking accessibility
tech-savvy
Device Breakdown
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