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Harpeth Hall School
Father Ryan High School
Pope John Paul II Preparatory School
Top Marketing Channels
Harpeth Hall School
- Digital Advertising
- Examples: Google Ads, Social Media Ads, Display Advertising
- Campaigns: Admissions Campaign, Scholarship Awareness, Summer Programs Promotion
- Content Marketing
- Examples: Alumnae Spotlights, Student Success Stories, Educational Blog Posts
- Campaigns: Why All-Girls Education, College Readiness Series, Community Impact Stories
- Social Media Marketing
- Examples: Instagram updates, Facebook events, LinkedIn school news
- Campaigns: Daily Life at Harpeth Hall, Spirit Week, College Acceptance Highlights
Top Sales Channels
- Admissions Events
- Open House, Campus Tours, Virtual Information Sessions
- Discover Harpeth Hall, Experience Our Campus, Virtual Visit Day
- Direct Engagement
- One-on-one admissions counseling, Faculty meet-and-greets, Alumnae outreach
- Personalized Admissions Journey, Meet Our Educators, Connect with Alumnae
- Referral Programs
- Current family referrals, feeder school partnerships, community leader endorsements
- Harpeth Hall Family Ambassador, Partner School Program, Community Leader Connect
St. Cecilia Academy SWOT Analysis
Strengths
Strong brand reputation as an all-girls' school
Rigorous academic programs
Extensive extracurricular offerings including arts and athletics
Weaknesses
Potentially higher tuition costs
Niche market limiting broader appeal
Geographic concentration in Nashville
Opportunities
Expand summer programs and workshops
Develop unique STEM/STEAM initiatives
Strengthen alumnae network for fundraising and mentorship
Threats
Competition from co-ed private schools
Economic downturns impacting enrollment
Shifting parental preferences for single-sex education
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