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Spectrum Reach Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Director of Marketing
Education: Master's Degree, Marketing Management
Age: 38
Gender: Male
Occupation: Senior Marketing Manager
Education: Bachelor's Degree, Business Administration
Age: 35
Gender: Female
Occupation: Digital Marketing Strategist
Education: Master's Degree, Digital Media
Sarah Chen
Goals
- Achieve a significant increase in client campaign ROI through data-driven multiscreen advertising strategies
- Expand the agency's client portfolio by demonstrating superior advertising effectiveness and innovative solutions
- Stay ahead of industry trends and technological advancements in ad tech to offer cutting-edge services.
Pain Points
- Difficulty in accurately attributing ROI across fragmented multi-screen campaigns
- Challenges in convincing traditional clients to adopt new advertising technologies and platforms
- Lack of transparent and real-time performance data from some advertising partners.
Spectrum Reach Geographic Distribution
Spectrum Reach predominantly operates within the United States, covering 36 states and 91 markets, aiming to reach nearly all US consumers.
Top Countries
United States
Canada
Mexico
United Kingdom
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are predominantly medium to high-income households of 2-4 people, aligning with business owners and marketing decision-makers.
Employment Status
Income Distribution
Education Level
Spectrum Reach Behavior Analysis
Behavior Profile
Device Breakdown
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