Sonet.io Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Citrix

VMware Workspace ONE

Azure Virtual Desktop (AVD)

Top Marketing Channels

Citrix

Content Marketing
Examples: Whitepapers on DaaS, Webinars on hybrid work, Blog posts on VDI best practices
Campaigns: Citrix DaaS Transformation Series, Future of Work Summit, Secure Digital Workspace Initiatives

Digital Advertising
Examples: Google Search Ads for 'VDI solutions', LinkedIn Ads targeting IT Directors, Display ads on tech news sites
Campaigns: Accelerate Your Cloud Journey, Simplify IT Management, Secure Remote Access for Enterprises

Social Media Marketing
Examples: LinkedIn posts on new product features, Twitter discussions on cybersecurity trends, YouTube tutorials for administrators
Campaigns: Citrix Converge, Work Reimagined, Security for the Hybrid Workforce

Direct Sales
Enterprise sales team outreach, Dedicated account managers, Executive briefing centers
Strategic Account Growth Program, Customer Success Stories Initiative, Large Enterprise Solutioning

Channel Partners/Resellers
Value-Added Resellers (VARs), System Integrators (SIs), Managed Service Providers (MSPs)
Citrix Partner Network Growth Program, Joint Solution Go-to-Market, Partner Enablement Series

Online Sales / Free Trials
Request a Demo form, Contact Sales inquiry, Solution configurator
Experience Citrix DaaS, Get a Customized Quote, Start Your Digital Transformation Today

Established market leader in VDI

Broad product portfolio including networking and analytics

Strong global channel partner ecosystem

Perceived complexity and high cost

Legacy infrastructure dependencies

Slower innovation cycle compared to cloud-native solutions

Growing demand for hybrid work solutions

Expansion into DaaS and cloud services

Integration with other enterprise tools

Emergence of simpler cloud-native alternatives

Microsoft's dominance with AVD

Economic downturn impacting IT budgets