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Sola Salon Studios Target Audience

User Segments

Age: 32

Gender: Male

Occupation: Hair Stylist

Education: Associate Degree, Cosmetology

Age: 28

Gender: Female

Occupation: Esthetician

Education: Professional Degree, Esthetics

Age: 40

Gender: Male

Occupation: Massage Therapist

Education: Associate Degree, Massage Therapy

Leo The Stylist

Leo The Stylist

Age: 32
Gender: Male
Occupation: Hair Stylist
Education: Associate Degree, Cosmetology
Industry: Hair Salon
Channels: InstagramYouTubeFacebook

Goals

  • To establish a strong personal brand in the hair industry and attract a loyal client base
  • To gain full financial independence and increase my earning potential by managing my own business
  • To have complete control over my work schedule, pricing, and creative direction.

Pain Points

  • Lack of freedom and control in previous salon employment, limiting my creative expression and earning capacity
  • High overhead costs and administrative burdens associated with traditional salon ownership
  • Difficulty in finding and retaining a consistent flow of new clients outside of an established salon's walk-in traffic.

Sola Salon Studios Geographic Distribution

Sola Salon Studios dominates the US market. Minor presence in Canada, UK, Australia, and Mexico indicates potential for international expansion.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.5%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Mexico flag

Mexico

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are mainly medium-income households of 2-4, reflecting independent professional earnings and typical client demographics.

Employment Status

Income Distribution

Education Level

Sola Salon Studios Behavior Analysis

Behavior Profile

Independence
Control
Flexibility
Personal Brand
Online Booking
Convenience
Learning
Networking
Social Media Engagement
Self-Improvement
Research
Building Client Base
Seeking Professional Services
Beauty Trends
Mobile Usage

Device Breakdown

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