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Socure Target Audience

Socure's target audience spans a wide range of industries that require strong identity verification and fraud prevention capabilities. Key sectors include financial services (banks, credit unions, fintechs, lenders, payment processors, cryptocurrency exchanges), online gaming and betting, e-commerce, healthcare, telecommunications, and government. Within these industries, the target audience comprises businesses, from large enterprises to rapidly scaling startups, that are onboarding customers digitally, processing transactions online, or dealing with sensitive personal data. They are particularly targeting organizations experiencing high volumes of digital transactions, struggling with traditional identity verification methods, facing increasing fraud rates, or seeking to streamline their customer onboarding processes while maintaining robust security and compliance. Essentially, any business that needs to know 'who' their digital customer truly is and protect against identity fraud is a potential target.

User Segments

Age: 48

Gender: Female

Occupation: Chief Risk Officer (CRO)

Education: Master's Degree, Finance

Age: 52

Gender: Male

Occupation: Chief Information Security Officer (CISO)

Education: Doctorate Degree, Cybersecurity

Age: 42

Gender: Female

Occupation: Head of Digital Transformation

Education: Professional Degree, Business Administration

Catherine Bellwether

Catherine Bellwether

Age: 48
Gender: Female
Occupation: Chief Risk Officer (CRO)
Education: Master's Degree, Finance
Industry: Financial Services
Channels: LinkedInYouTubeX

Goals

  • To significantly reduce financial losses due to fraud across all digital channels
  • To ensure the organization maintains impeccable regulatory compliance with evolving KYC/AML standards
  • To implement advanced, scalable risk management solutions that adapt to emerging threats.

Pain Points

  • Struggling with fragmented identity verification systems that lead to inefficiencies and higher fraud rates
  • Dealing with the constant pressure of evolving compliance regulations and the risk of hefty fines
  • Finding and retaining top talent with expertise in both cybersecurity and financial risk management.

Socure Geographic Distribution

Primarily focused on the US market, with a strong presence. Expanding internationally into Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

85%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

3%
Australia flag

Australia

2%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily live in 3-4 person households, with a significant majority having high income levels, indicating executive positions.

Employment Status

Income Distribution

Education Level

Socure Behavior Analysis

Behavior Profile

LinkedIn
YouTube
Twitter
business news
technology trends
financial markets
cybersecurity
regulatory compliance
leadership
digital transformation
Desktop usage
fraud reduction
customer onboarding
risk mitigation
strategic decision-making
problem-solving
innovation
data analysis
continuous learning
networking

Device Breakdown

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