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Squarespace

Wix

Top Marketing Channels

Squarespace

  • Content Marketing
  • Examples: Blog posts, Guides, Customer success stories
  • Campaigns: Squarespace blog: 'Building Your Brand', 'E-commerce Success Guide', 'Designer Spotlight Series'
  • Social Media Marketing
  • Examples: Instagram, YouTube, Facebook
  • Campaigns: Instagram: 'Made with Squarespace' showcases, YouTube tutorials, Facebook community engagement
  • Partnerships & Affiliates
  • Examples: Web designers, Influencers, Online courses
  • Campaigns: Affiliate program, Squarespace Circle (for designers), integrations with third-party tools

Top Sales Channels

  • Direct Sales via Website
  • Subscription plans, Domain registration, Premium templates
  • Free trial sign-up, Annual plan discount, Domain registration offers
  • In-App/Platform Upselling
  • E-commerce features, Email marketing tools, Member Areas
  • Upgrade prompts for advanced features, Add-on suggestions during website setup, Limited-time feature access trials
  • Customer Support & Success
  • Live chat, Help center, Webinars
  • Onboarding webinars for new users, Proactive feature adoption support, Customer success stories to encourage upgrades

Severnus SWOT Analysis

Strengths

Strong brand recognition

Visually appealing templates

All-in-one platform for websites and e-commerce.

Weaknesses

Less flexibility for highly customized sites

Can be more expensive than some competitors

Limited app integrations compared to others.

Opportunities

Expand into more niche markets with tailored solutions

Enhance AI-powered design tools

Grow international market share.

Threats

Intense competition from free or low-cost builders

Evolving design trends and user expectations

Economic downturns affecting small business budgets.

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