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Business and Product Insights
Product Portfolio
Live Ops Insights
Video Game Insights by Sensor Tower
Retail Media Insights
Sensor Tower Key Value Propositions
Sensor Tower's key value proposition is providing comprehensive, actionable digital market intelligence that empowers businesses to make data-driven strategic decisions. They help clients gain a competitive advantage by offering deep insights across mobile apps, digital advertising, and gaming ecosystems.
Sensor Tower Brand Positioning
Sensor Tower is positioned as a trusted global leader in digital market intelligence, providing comprehensive and actionable insights for brands, gaming companies, investors, and publishers to achieve competitive advantage.
Top Competitors
data.ai (formerly App Annie)
Apptopia
Similarweb
Customer Sentiments
Customer sentiment is likely positive, given that Sensor Tower is trusted by 'global digital leaders' and offers comprehensive solutions addressing critical business needs in a data-driven market. The focus on actionable insights and broad industry coverage suggests high value to its target audience.
Actionable Insights
To reinforce brand positioning, Sensor Tower should highlight case studies showcasing ROI for diverse industries and emphasize how their platform simplifies complex data analysis for all user levels.
Products and Features
Live Ops Insights - Product Description
Sensor Tower's Live Ops Insights is a specialized analytical tool designed to provide deep understanding of live operations within top mobile games. It offers data and analysis on critical aspects such as event cadence, helping users understand the timing and frequency of in-game events; monetization tactics, revealing strategies employed by leading games to generate revenue; and player engagement, providing metrics on how players interact with the game and its events. This product aims to equip game developers, publishers, and analysts with actionable intelligence to optimize their own live ops strategies, improve player retention, and boost monetization.
Pros
- Provides specific insights into event cadence and monetization tactics, which are crucial for optimizing game profitability
- Offers detailed data on player engagement, enabling better understanding of user behavior and retention
- Helps identify successful live ops strategies used by top-performing mobile games, offering a competitive advantage.
Cons
- The product description does not specify the breadth of games covered, potentially limiting insights for niche genres or smaller titles
- There is no mention of the ability to analyze custom events or specific in-game features beyond a general 'event cadence'
- The cost or tiered pricing structure for accessing these insights is not disclosed, which can be a barrier for smaller studios.
Alternatives
- Competitors in the mobile app intelligence space include companies like App Annie (now data.ai), which offers market data and insights across various app categories
- MobileDevHQ and SimilarWeb also provide app analytics and competitive intelligence, although their specific focus on 'live ops' may vary
- Game analytics platforms such as GameAnalytics or Adjust offer in-game event tracking and user behavior analysis, serving as alternatives for internal live ops optimization.
Company Updates
Latest Events at Sensor Tower
Digital Intelligence & App Data Analysis by Sensor Tower
Advanced Usage Insights. Benchmark user behavior against top performing apps. See sessions per user, time spent, new, retained, and churned user trends, and ...
View sourceTop Charts - Market Analysis - Sensor Tower
See the Top iOS Apps in US on the App Store Charts by Free, Paid, and Top Grossing. Sensor Tower provides a detailed visualization of the top ranking apps ...
View sourceBlog - Sensor Tower
Drawing from Sensor Tower's Advertising Insights, the report also explores how consumer banking brands are investing in digital advertising—unpacking top ...
View sourceSensor Tower | LinkedIn
Jun 4, 2020 ... About us · Website: https://www.sensortower.com · Industry: Technology, Information and Internet · Company size: 201-500 employees · Headquarters ...
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