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Business and Product Insights
Product Portfolio
Live Ops Insights
Video Game Insights
Retail Media Insights
Sensor Tower Key Value Propositions
Sensor Tower's key value proposition lies in delivering precise, data-driven intelligence derived from a unique first-party consumer panel, enabling businesses to understand and navigate the complex digital economy. This empowers clients to optimize advertising spend, enhance product performance, and make informed strategic decisions to secure competitive advantages.
Sensor Tower Brand Positioning
Sensor Tower is positioned as the leading digital market intelligence platform, providing comprehensive, actionable insights into the mobile app ecosystem, digital advertising, and gaming. They empower businesses to optimize strategies and gain competitive advantage through 'better data from real people'.
Top Competitors
App Annie (data.ai)
Similarweb
MobileAction
Customer Sentiments
Customer sentiment appears positive, as evidenced by the high value placed on actionable data, competitive intelligence, and market trend identification by their target personas. Clients seek reliable, granular data to address frustrations like fragmented mobile advertising attribution and lack of timely market insights.
Actionable Insights
Feature customer testimonials highlighting ROI and address common client pain points directly in marketing materials and demos.
Products and Features
Live Ops Insights - Product Description
Live Ops Insights by Sensor Tower provides comprehensive data and analytics on the live operations of top mobile games. This product allows users to gain deep understanding of event cadences, monetization strategies, and player engagement tactics employed by leading mobile titles. It is designed to help game developers and publishers optimize their own live ops strategies by learning from the successes and failures of competitors, ultimately aiming to improve user retention, engagement, and revenue.
Pros
- It offers invaluable insights into the strategies of top-performing mobile games, enabling data-driven decision-making
- Users can analyze event cadences and monetization tactics to refine their own live operations
- The focus on player engagement metrics helps in crafting more effective and engaging in-game experiences.
Cons
- The information provided might be high-level and lack the granular details needed for highly specific strategic adjustments
- The cost of such specialized market intelligence tools can be prohibitive for smaller developers or independent studios
- It primarily focuses on mobile games, potentially limiting its utility for other gaming platforms.
Alternatives
- Competitors like App Annie (now data.ai) offer similar app intelligence platforms with competitive analysis features
- GameRefinery provides detailed insights into game features and genre breakdowns, which can indirectly inform live ops strategies
- Newzoo is another strong alternative, offering market intelligence reports and analytics across the gaming industry, including mobile.
Company Updates
Latest Events at Sensor Tower
Digital Intelligence & App Data Analysis by Sensor Tower
Advanced Usage Insights. Benchmark user behavior against top performing apps. See sessions per user, time spent, new, retained, and churned user trends, and ...
View sourceTop Charts - Market Analysis - Sensor Tower
See the Top iOS Apps in US on the App Store Charts by Free, Paid, and Top Grossing. Sensor Tower provides a detailed visualization of the top ranking apps ...
View sourceBlog - Sensor Tower
Blogs from Sensor Tower outlining all of our reports as well as insights across digital marketing and app store platforms.
View sourceSensor Tower | LinkedIn
Jun 4, 2020 ... About us · Website: https://www.sensortower.com · Industry: Technology, Information and Internet · Company size: 201-500 employees · Headquarters ...
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