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Scribd, Inc. Target Audience

User Segments

Age: 18

Gender: Female

Occupation: High School Student

Education: High School (in progress)

Age: 20

Gender: Male

Occupation: University Student (Part-Time Employee)

Education: Associate Degree (in progress)

Age: 23

Gender: Female

Occupation: Graduate Student

Education: Bachelor's Degree

Sarah Chen

Sarah Chen

Age: 18
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Industry: Student
Channels: TikTokInstagramYouTube

Goals

  • Achieve high grades in all subjects to secure admission into a top university
  • Efficiently prepare for standardized tests like SAT/ACT to maximize scholarship opportunities
  • Balance academic responsibilities with extracurricular activities and a healthy social life.

Pain Points

  • Struggling to find reliable and comprehensive study materials for challenging subjects
  • Feeling overwhelmed by the sheer volume of information needed for test preparation
  • Difficulty managing time effectively between schoolwork, social life, and personal commitments.

Scribd, Inc. Geographic Distribution

Scribd's user base is globally diverse, with significant presence in the US, India, Brazil, Philippines, and Mexico, reflecting its wide appeal.

Top Countries

United States flag

United States

30%
India flag

India

15%
Brazil flag

Brazil

7.5%
Philippines flag

Philippines

6%
Mexico flag

Mexico

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from medium-income, 2-4 person households, indicating accessibility and value for diverse family sizes.

Employment Status

Income Distribution

Education Level

Scribd, Inc. Behavior Analysis

Behavior Profile

Lifelong Learning
Curiosity
Self-Improvement
Information Access
Sharing Knowledge
Engaged Users
Content Consumption
Content Creation
Digital Natives
Mobile Usage
Social Media Active
Professional Learning
Research-Oriented
Personal Development
Value Seekers
Convenience-Oriented
Tech-Savvy
Community Engaged
Broad Interests
Critical Thinkers

Device Breakdown

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