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Scribd, Inc. Target Audience
User Segments
Age: 18
Gender: Female
Occupation: High School Student
Education: High School (in progress)
Age: 20
Gender: Male
Occupation: University Student (Part-Time Employee)
Education: Associate Degree (in progress)
Age: 23
Gender: Female
Occupation: Graduate Student
Education: Bachelor's Degree
Sarah Chen
Goals
- Achieve high grades in all subjects to secure admission into a top university
- Efficiently prepare for standardized tests like SAT/ACT to maximize scholarship opportunities
- Balance academic responsibilities with extracurricular activities and a healthy social life.
Pain Points
- Struggling to find reliable and comprehensive study materials for challenging subjects
- Feeling overwhelmed by the sheer volume of information needed for test preparation
- Difficulty managing time effectively between schoolwork, social life, and personal commitments.
Scribd, Inc. Geographic Distribution
Scribd's user base is globally diverse, with significant presence in the US, India, Brazil, Philippines, and Mexico, reflecting its wide appeal.
Top Countries
United States
India
Brazil
Philippines
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium-income, 2-4 person households, indicating accessibility and value for diverse family sizes.
Employment Status
Income Distribution
Education Level
Scribd, Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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