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Scribd is a digital subscription service that provides access to a vast library of ebooks, audiobooks, documents, and other content. They offer a diverse range of materials, including academic papers, professional documents, creative writing, and more. Recently, Scribd separated its ebooks, audiobooks, and magazine content into a separate platform called Everand, which is included in the Scribd subscription.
Company : Scribd
Industry : Digital ContentOnline PublishingDigital Library
Scribd Key Value propositions
Scribd Latest news
Scribd: Explore 170M+ documents from a global community
Explore over 170M documents from a global community. Share information, and find inspiration on Scribd.
Frequently Asked Questions: Scribd + Everand (November 2023 ...
Dec 12, 2023 ... Does my current subscription to Scribd now include Everand? Yes, if ... news articles, and sheet music. This volume and variety has allowed ...
Documents: Explore & Upload for Free | Scribd
Access tens of millions of documents in PDF, TXT, Microsoft Word and PowerPoint formats with a free trial. Download, print, save offline from the world's ...
How to cancel your subscription – Scribd Help Center
Nov 9, 2023 ... At the top right, tap the profile icon; Select Payments & Subscriptions, then Subscriptions; Locate your Scribd or Everand subscription; Select ...
Scribd SWOT Analysis
Strengths
Extensive digital library with diverse content.Affordable subscription model compared to competitors.Personalized recommendations and user-friendly interface.
Weaknesses
Reliance on third-party publishers for content.Competition from established players like Amazon.Potential for piracy and unauthorized content sharing.
Opportunities
Expand into new content formats like podcasts and online courses.Partner with educational institutions and libraries.Leverage data analytics to enhance personalization and content curation.
Threats
Increasing competition from other streaming and subscription services.Changes in copyright laws and licensing agreements.Dependence on digital advertising revenue.
Top Marketing Strategies for Scribd
Scribd User Persona
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Scribd Geographic and Demographic Insights
Geographic Insights: Scribd's largest user base is in the US (45%), followed by India (15%) and Canada (10%). The platform enjoys global reach, particularly in English-speaking countries.
United States
45%
India
15%
Canada
10%
United Kingdom
8%
Australia
7%
Demographic Insights: Scribd's primary audience is 25-34 year olds, closely followed by 18-24 and 35-44 age groups. Slightly more female users are present on the platform.
Scribd Socio-economic Profile
Household and Income Insights: Scribd users typically belong to households of 2-4 people. The majority fall within the medium income bracket, indicating affordability.
Educational and Employment Insights: Most Scribd users are employed full-time or are students, reflecting the platform's appeal to individuals seeking professional development or academic resources. They generally hold at least a University or College degree.
Scribd Behavioral Insights
Interest-Based Insights: Scribd users are interested in various topics including technology, travel, news, education, business, self-improvement, and arts & culture.
Technology and Social Media Usage: Scribd users primarily access the platform through desktops, followed by Android and iOS devices. They are highly active on major social media platforms.
Scribd Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Amazon Kindle Unlimited | 40.2% | Ebooks, Audiobooks, Digital Content Subscription |
Audible | 35.8% | Audiobooks, Podcasts, Original Audio Content |
Kobo Plus | 15% | Ebooks, Audiobooks, E-reader Devices |