Top Marketing Strategies for Scribd

Scribd User Persona

Name:

Sarah Thompson

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Tech

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Seeking out the latest industry trends and insights to apply to her marketing campaigns and stay ahead of the curve
• Developing her professional skills by reading books and listening to podcasts on topics like digital marketing and brand building
• Finding creative inspiration and entertainment through engaging novels and documentaries.

Frustrations

• Feeling overwhelmed by the sheer volume of information available online and struggling to filter out the noise
• Having limited time for reading due to a busy work schedule and personal commitments
• Discovering new books and podcasts that align with her interests and provide valuable insights.

Name:

David Lee

Age :

42

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Staying informed about market trends and financial news to make informed investment decisions and advise clients effectively
• Expanding his knowledge of financial regulations and investment strategies through in-depth reports and analyses
• Accessing industry-specific documents and templates to streamline his work and improve efficiency.

Frustrations

• Encountering paywalls and subscription fees when accessing essential financial research and reports
• Spending excessive time searching for reliable and up-to-date information from reputable sources
• Struggling to organize and manage the large volume of financial documents and articles he needs for his work.

Name:

Emily Chen

Age :

19

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Accessing affordable textbooks and study materials to excel in her coursework and achieve her academic goals
• Discovering new authors and genres to expand her literary horizons and foster a love of reading
• Staying informed about current events and engaging in discussions on social and political issues.

Frustrations

• Affording the high cost of textbooks and academic resources on a student budget
• Finding time for leisure reading while balancing coursework, extracurricular activities, and a part-time job
• Staying focused on studying with numerous distractions from social media and online entertainment.

Scribd Geographic and Demographic Insights

Geographic Insights: Scribd's largest user base is in the US (45%), followed by India (15%) and Canada (10%). The platform enjoys global reach, particularly in English-speaking countries.

Demographic Insights: Scribd's primary audience is 25-34 year olds, closely followed by 18-24 and 35-44 age groups. Slightly more female users are present on the platform.

Scribd Socio-economic Profile

Household and Income Insights: Scribd users typically belong to households of 2-4 people. The majority fall within the medium income bracket, indicating affordability.

Educational and Employment Insights: Most Scribd users are employed full-time or are students, reflecting the platform's appeal to individuals seeking professional development or academic resources. They generally hold at least a University or College degree.

Scribd Behavioral Insights

Interest-Based Insights: Scribd users are interested in various topics including technology, travel, news, education, business, self-improvement, and arts & culture.

Technology and Social Media Usage: Scribd users primarily access the platform through desktops, followed by Android and iOS devices. They are highly active on major social media platforms.

Scribd Top Competitors