Find stats on top websites
Major Markets
United States
France
United KingdomKey Competitors
Select a competitor
Dell Technologies
Pure Storage
NetApp
Top Marketing Channels
Dell Technologies
- Content Marketing
- Examples: Dell Blog, Whitepapers on data storage, Case studies with enterprise clients
- Campaigns: Data Storage Solutions for Hybrid Cloud, Powering the Future of AI, Cybersecurity Resilience with Dell Technologies
- Digital Advertising
- Examples: Google Ads for enterprise storage keywords, LinkedIn Sponsored Content, Retargeting campaigns on tech news sites
- Campaigns: Dell PowerStore Launch Campaign, Data Protection Suite Promotion, Scale with Dell EMC Storage
- Webinars & Virtual Events
- Examples: Dell Technologies World virtual sessions, 'Future of Storage' webinar series, Expert Q&A on data protection
- Campaigns: Dell Technologies World 2023, Transforming Data Infrastructure, Protecting Your Data from Edge to Core
Top Sales Channels
- Direct Sales Force
- Enterprise account executives, Government sales teams, Inside sales representatives
- Q4 Enterprise Storage Drive, Public Sector Digital Transformation Initiative, Strategic Account Engagement Program
- Channel Partners/Resellers
- Global systems integrators (e.g., Accenture, Deloitte), Value-added resellers (VARs), Regional IT solution providers
- Dell Partner Program Incentives, Accelerate with Dell Channels, Partner-led Growth Initiatives
- Online Sales Portal
- Dell.com/storage, Dell Premier (for large enterprises), E-commerce platform for accessories and smaller solutions
- Online Exclusive Storage Deals, Configure Your Dell Solution, Limited-Time Offers on Data Protection
Scality SWOT Analysis
Strengths
Broad portfolio spanning servers
storage
networking
and services; Strong brand recognition and global reach; Extensive partner ecosystem and direct sales force.
Weaknesses
Can be perceived as less specialized in certain niche areas like pure object storage; Complex product lines can be overwhelming for some customers; Legacy infrastructure sometimes perceived as less agile than cloud-native solutions.
Opportunities
Growing demand for AI/ML infrastructure solutions; Expansion into multi-cloud and hybrid-cloud environments; Increased focus on data security and ransomware recovery solutions.
Threats
Intense competition from public cloud providers (AWS
Azure
GCP); Niche players offering specialized
highly optimized solutions; Economic downturns impacting large IT budget spending.
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