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San Bernardino County Government Target Audience

The target audience for sbcounty.gov is exceptionally broad and encompasses nearly anyone living, working, or visiting San Bernardino County, as well as those conducting business or interacting with the county government. Core segments include all residents of San Bernardino County, regardless of age, income, or background. This includes homeowners, renters, families, seniors, students, and individuals seeking employment or social services. The website serves as the primary digital gateway for these residents to access essential county services, information about local government operations, public health advisories, community programs, and civic engagement opportunities. Another significant target audience is the business community, ranging from sole proprietorships to large corporations. This includes existing businesses requiring permits, licenses, and regulatory information, as well as prospective businesses exploring opportunities and economic development resources within the county. Additionally, the website targets potential employees interested in careers with the county government, media outlets seeking official information, and other governmental or non-profit organizations looking to collaborate or access public data. Given the diverse needs of this vast audience, the website's content, navigation, and accessibility must cater to a wide spectrum of digital literacy levels and information requirements. The aim is to provide a comprehensive, transparent, and efficient digital platform for all stakeholders interacting with San Bernardino County.

User Segments

Age: 45

Gender: Female

Occupation: Community Health Worker

Education: Associate Degree, Public Health

Age: 58

Gender: Male

Occupation: Retired Teacher

Education: Bachelor's Degree, Education

Age: 32

Gender: Female

Occupation: Administrative Assistant

Education: High School Diploma

Maria Rodriguez

Maria Rodriguez

Age: 45
Gender: Female
Occupation: Community Health Worker
Education: Associate Degree, Public Health
Industry: Public Services
Channels: FacebookYouTubeInstagram

Goals

  • Efficiently find and apply for social services for my clients
  • Access reliable public health information quickly to share with the community
  • Discover local community programs and events for families in need.

Pain Points

  • Difficulty navigating complex government websites to find specific forms or information
  • Long wait times for in-person services or phone support
  • Lack of clear and concise instructions for service applications.

San Bernardino County Government Geographic Distribution

The website primarily serves users within San Bernardino County, California, with a negligible international presence, mainly from neighboring countries.

Top Countries

United States flag

United States

99%
Mexico flag

Mexico

0.2%
Canada flag

Canada

0.1%
United Kingdom flag

United Kingdom

0.1%
Philippines flag

Philippines

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The audience spans various household sizes and income levels, from individuals seeking social services to businesses and higher-income residents.

Employment Status

Income Distribution

Education Level

San Bernardino County Government Behavior Analysis

Behavior Profile

Online Service Portals
Information Hub
Transparency
Civic Engagement
User-Friendly
Accessibility
Mobile Access
Desktop Usage
Social Media
Facebook
YouTube
LinkedIn
Twitter
Instagram
Local News
Community Events
Health Information
Financial Information
Seeking Assistance
Compliance

Device Breakdown

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