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SANS Institute Target Audience

SANS targets individuals and organizations seeking cybersecurity training and certifications. This includes professionals already in the field and those new to cybersecurity. Their offerings cater to various skill levels and specializations within cybersecurity.

User Segments

SANS Institute Geographic Distribution

SANS Institute's primary market is the US, followed by significant user bases in India and the UK. Canada and Australia also represent notable markets.

Top Countries

United States flag

United States

45%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users typically belong to households of 2-4 people, suggesting professionals with families. The income distribution leans towards medium to high, aligning with established professionals.

Employment Status

Income Distribution

Education Level

SANS Institute Behavior Analysis

Behavior Profile

Device Breakdown

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