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SANS Institute Target Audience
User Segments
Age: 20
Gender: Male
Occupation: Cybersecurity Student
Education: Associate Degree, Information Technology
Age: 24
Gender: Female
Occupation: IT Support Specialist
Education: Bachelor's Degree, Computer Science
Age: 22
Gender: Male
Occupation: Part-Time Network Assistant
Education: Associate Degree, Network Administration
Alex Chen
Goals
- Obtain foundational cybersecurity knowledge to secure an entry-level position
- Build a strong professional network within the cybersecurity community
- Gain practical, hands-on skills that are directly applicable in the industry.
Pain Points
- Difficulty in finding affordable and high-quality training resources
- Feeling overwhelmed by the vastness of cybersecurity topics and not knowing where to start
- Lack of real-world experience and internship opportunities to apply learned skills.
SANS Institute Geographic Distribution
SANS Institute has a strong presence in the US and UK, with significant reach in Canada, Australia, and Germany, indicating a globally distributed user base.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users generally have higher incomes, likely reflecting established professionals, with varied household sizes, common for individual and family professionals.
Employment Status
Income Distribution
Education Level
SANS Institute Behavior Analysis
Behavior Profile
Device Breakdown
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