Find stats on top websites
Industry Landscape
The business communication software industry is rapidly evolving, driven by the need for efficient customer engagement and sales automation. Cloud-based solutions and AI integration are key trends, with a strong emphasis on seamless CRM integration and compliance. Demand for scalable and secure communication platforms continues to grow across various business sizes.
Total Assets Under Management (AUM)
Market Size of Business Messaging in United States
~32.5 billion USD (2023)
(23.6% CAGR)
- Driven by increasing adoption of A2P messaging.
- Growth in e-commerce and digital marketing.
- Demand for enhanced customer experience.
Total Addressable Market
32.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Personalized Communication
Leveraging AI to dynamically generate highly personalized and contextually relevant SMS and voice messages, automating content creation at scale.
Conversational AI and Chatbots
Integrating advanced AI-powered chatbots and virtual assistants to handle routine customer inquiries, automate lead qualification, and provide 24/7 support via SMS and voice.
Enhanced STIR/SHAKEN Implementation
Broader adoption and stricter enforcement of STIR/SHAKEN to combat robocalling and spoofing, improving trust and deliverability for legitimate business communications.
Impactful Policy Frameworks
A2P 10DLC Registration (Ongoing Enforcement)
Mandates that businesses using standard 10-digit long codes for Application-to-Person (A2P) messaging register their campaigns with mobile carriers to prevent spam and ensure legitimate traffic.
Requires Salesmsg and its users to complete comprehensive registration processes for their messaging campaigns, impacting message deliverability and potentially increasing operational complexity.
TRACED Act (2019) and STIR/SHAKEN Implementation
The Pallone-Thune TRACED Act (2019) empowered the FCC to combat illegal robocalls, leading to the ongoing implementation of STIR/SHAKEN call authentication standards by voice providers.
Enhances caller ID authentication for voice calls, potentially improving answer rates for legitimate businesses using Salesmsg's calling features by reducing spam calls.
TCPA (Telephone Consumer Protection Act) Updates and Enforcement
The TCPA continues to govern telemarketing calls, automatic telephone dialing systems (ATDS), and pre-recorded messages, requiring express consent for many types of business communications.
Salesmsg must ensure its platform provides tools and guidance for users to maintain TCPA compliance, mitigating legal risks for both the platform and its customers, particularly for mass texting and calling campaigns.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
