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Andreessen Horowitz
Sequoia Capital
Kleiner Perkins
Top Marketing Channels
Andreessen Horowitz
- Content Marketing
- Examples: a16z.com blog, a16z Podcast, a16z newsletter
- Campaigns: Future of Tech Series, Web3 Deep Dives, AI and the Enterprise
- Social Media Marketing
- Examples: LinkedIn, Twitter, YouTube
- Campaigns: Firm News & Updates, Portfolio Company Showcases, Thought Leadership Posts
- Events & Webinars
- Examples: A16z Summits, Tech Talks, Startup School workshops
- Campaigns: Deal-making in a Downturn, The Future of Crypto, Scaling Your Startup
Top Sales Channels
- Direct Outreach
- cold emails, LinkedIn messages, warm introductions
- Founder Sourcing Initiative, Investment Thesis Outreach, Partner-led Introductions
- Referral Networks
- portfolio companies, limited partners, industry experts
- Portfolio Company Referrals Program, LP Introductions, Advisor Network Cultivation
- Industry Conferences & Networking
- TechCrunch Disrupt, SXSW, internal networking events
- Startup Pitch Sessions, Investor Meet-and-Greets, Ecosystem Partnership Development
Rough Draft Ventures SWOT Analysis
Strengths
Strong brand recognition
extensive network
thought leadership in emerging tech
Weaknesses
Broad investment focus can dilute niche expertise
potential for slower decision-making due to size
high competition for top deals
Opportunities
Expansion into new tech sectors
strategic partnerships with corporations
increased global reach
Threats
Intensifying competition from other large VCs
economic downturns impacting investment
reputational risks from controversial investments
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