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Rook Coffee Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 38
Gender: Male
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Age: 29
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Ava Chen
Goals
- To maintain a high-quality, efficient home office environment
- To continually learn and apply new tech skills
- To enjoy premium coffee experiences conveniently at home without sacrificing quality.
Pain Points
- Lack of time for personal interests due to demanding work schedule
- Difficulty finding truly high-quality products that meet her discerning standards
- Inconsistent quality or availability of niche coffee products.
Rook Coffee Geographic Distribution
Rook Coffee's primary market is the US, with a strong New Jersey base. International presence is minimal, focusing on key English-speaking markets.
Top Countries
United States
Canada
United Kingdom
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Targeting 2-4 person households with medium to high incomes, suggesting a focus on middle to upper-class consumers valuing premium products.
Employment Status
Income Distribution
Education Level
Rook Coffee Behavior Analysis
Behavior Profile
Device Breakdown
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