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Rook Coffee targets coffee lovers who enjoy specialty brews and cold brew options. They seem to cater to a demographic that appreciates quality coffee, convenience, and a strong brand aesthetic. They also target those looking for gifts for coffee lovers.
Rook Coffee's primary market is the United States, with a significant user base. Canada follows with a smaller percentage, while other countries represent niche markets.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Rook Coffee's target market includes a mix of household sizes, with a higher proportion in the 2-4 range. The income levels are predominantly medium, followed by low and high.
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