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ROKK Solutions Target Audience
User Segments
Age: 52
Gender: Female
Occupation: Chief Communications Officer
Education: Master's Degree, Public Relations
Age: 48
Gender: Male
Occupation: VP of Government Affairs
Education: Doctorate Degree, Political Science
Age: 45
Gender: Female
Occupation: Head of Public Policy
Education: Professional Degree, Law
Evelyn Chen
Goals
- To proactively shape and enhance the organization's public image and reputation across diverse stakeholder groups
- To effectively navigate and mitigate high-stakes communication challenges and crises with minimal negative impact
- To ensure alignment between corporate values, social impact initiatives (ESG/DEI), and public perception.
Pain Points
- Difficulty in consistently monitoring and responding to rapidly evolving public sentiment and media narratives
- Challenges in securing buy-in from internal stakeholders for necessary strategic communication initiatives
- The constant pressure to balance organizational objectives with increasing public and regulatory scrutiny.
ROKK Solutions Geographic Distribution
Primarily serving the US market, particularly Washington D.C., with minimal international reach. Focus on political and public affairs aligns with US capital's needs.
Top Countries
United States
Canada
United Kingdom
Germany
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are high-income professionals, often in 2-4 person households, indicative of established executives and decision-makers.
Employment Status
Income Distribution
Education Level
ROKK Solutions Behavior Analysis
Behavior Profile
Device Breakdown
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