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Industry Landscape
The public affairs and strategic communications industry is dynamic, driven by increasing digital engagement, political polarization, and demand for ESG/DEI counsel. Firms like ROKK Solutions thrive by offering bipartisan insights and integrated 360-degree approaches, particularly in D.C. for navigating policy and public perception. The market is competitive, emphasizing data-driven strategies and rapid crisis response.
Total Assets Under Management (AUM)
Public Relations and Public Affairs Services Market Size in United States
~Approximately $20 billion (US) in 2023
(6.5% CAGR)
- Driven by increased corporate spending on reputation management.
- Growth in digital communication and social media advocacy.
- Demand for crisis and ESG/DEI communication specialists.
Total Addressable Market
20 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI
Generative AI tools can automate content creation, personalize messaging at scale, and rapidly draft communications materials, enhancing efficiency and reach in public affairs.
Advanced Data Analytics & Predictive Modeling
Utilizing big data and AI-driven analytics allows for more precise audience targeting, sentiment analysis, and predictive modeling of public and political responses to communications campaigns.
Blockchain for Trust & Transparency
Blockchain technology can be leveraged for verifiable and immutable record-keeping of communications and policy engagements, enhancing transparency and trust in public affairs.
Impactful Policy Frameworks
AI Executive Order (Executive Order 14110) - 2023
The 'Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence' (October 30, 2023) directs federal agencies to establish new standards for AI safety, security, and privacy, and to manage risks associated with AI while promoting responsible innovation.
This policy directly impacts how public affairs firms advise clients on AI-related policy, compliance, and public perception, requiring expertise in AI governance and ethical communication.
SEC Climate Disclosure Rule - 2024 (Proposed/Finalized)
The SEC's proposed rule, 'The Enhancement and Standardization of Climate-Related Disclosures for Investors,' aims to require public companies to disclose extensive climate-related information, including greenhouse gas emissions, climate-related risks, and transition plans.
This rule increases the demand for public affairs and communications firms to help companies manage and communicate their ESG initiatives and climate risks to investors and the public, impacting reputation and stakeholder relations.
EARN IT Act (Proposed) - Ongoing Discussion
While not yet enacted, the 'EARN IT Act' (Eliminating Abusive and Rampant Neglect of Interactive Technologies Act) aims to remove Section 230 liability protections for platforms that host child sexual abuse material, but also raises concerns about encryption and broader online speech.
This ongoing legislative discussion impacts how public affairs firms counsel tech companies and platforms on content moderation policies, data privacy, and reputational risks associated with online safety debates.
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