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River Logic Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Chief Operating Officer (COO)

Education: Master's Degree, Business Administration

Age: 52

Gender: Male

Occupation: VP of Supply Chain

Education: Doctorate Degree, Operations Research

Age: 45

Gender: Female

Occupation: Head of Strategic Planning

Education: Professional Degree, Finance and Strategic Management

Catherine Sterling

Catherine Sterling

Age: 48
Gender: Female
Occupation: Chief Operating Officer (COO)
Education: Master's Degree, Business Administration
Industry: Manufacturing
Channels: LinkedInYouTubeX

Goals

  • Streamline global operations to enhance efficiency and reduce costs
  • Implement strategic initiatives that drive significant profitability and market share growth
  • Ensure business continuity and resilience against unforeseen disruptions.

Pain Points

  • Lack of real-time, integrated data for informed decision-making
  • Inefficient legacy systems that hinder agility and innovation
  • Difficulty in accurately forecasting demand and optimizing resource allocation across complex supply chains.

River Logic Geographic Distribution

River Logic's primary market is North America, particularly the US, with significant presence in Canada. European countries like the UK and Germany also show a smaller but notable user base.

Top Countries

United States flag

United States

45%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

7%
Australia flag

Australia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 3-4 person households, indicating established family lives. Their income levels are overwhelmingly high, aligning with senior executive positions.

Employment Status

Income Distribution

Education Level

River Logic Behavior Analysis

Behavior Profile

LinkedIn
Supply Chain Management
Business Strategy
Data Analytics
Decision-Making
Technology Innovation
Leadership Development
YouTube
Twitter
Scenario Planning
Optimization
Problem-Solving
Desktop Usage
Integrated Data
Operational Decisions

Device Breakdown

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