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Rise48 Equity Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 42

Gender: Female

Occupation: Healthcare Administrator

Education: Master's Degree, Health Administration

Age: 55

Gender: Male

Occupation: Financial Advisor

Education: Bachelor's Degree, Finance

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • Grow my investment portfolio beyond traditional stocks to achieve financial independence for my family
  • Identify and secure passive income streams that require minimal active management
  • Diversify my wealth into tangible assets like real estate to hedge against market volatility.

Pain Points

  • Finding credible and transparent real estate investment opportunities that align with my risk tolerance
  • Lack of time to actively research and manage individual real estate properties
  • Navigating complex investment structures and tax implications without expert guidance.

Rise48 Equity Geographic Distribution

Primarily focused on the US, particularly Phoenix, Dallas, and Charlotte. Very limited international reach at present. Future expansion opportunities exist.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
Germany flag

Germany

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are diverse in household size, primarily with medium to high income levels, reflecting their investment capacity and goals.

Employment Status

Income Distribution

Education Level

Rise48 Equity Behavior Analysis

Behavior Profile

Passive Income Seekers
Wealth Builders
Long-Term Investors
Diversification Seekers
Transparency Valuers
Trust Builders
Hands-Off Approach
Goal-Oriented
Research-Oriented
Financial Literacy
Online Engagement (LinkedIn/YouTube)
Risk Averse (seeking proven track record)
Knowledge Seekers (discovery calls)
Personal Finance Interest
Entrepreneurial Mindset
Legacy Focused
Time-Constrained (preferring passive)
Seeking Expertise
Social Media (Facebook/Instagram for info)
Mobile Device Users (iOS/Android)

Device Breakdown

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