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RepVue Target Audience

The target audience for RepVue is twofold. On the supply side, it targets sales professionals across various levels and industries, from Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) to Account Executives (AEs), Sales Managers, and Vice Presidents of Sales. These individuals are seeking data-driven insights into sales roles, compensation structures, quota attainment, and company culture before making career decisions. On the demand side, RepVue targets companies, particularly those in the technology sector (SaaS, software), that are actively hiring sales talent. This includes small startups to large enterprises. Their target within these companies would be HR departments, talent acquisition teams, sales leadership, and C-suite executives who are responsible for growth and talent retention. The platform aims to bridge the gap between informed sales professionals and companies seeking to attract and retain top sales talent by providing unique data and transparency.

User Segments

Age: 24

Gender: Female

Occupation: Sales Development Representative (SDR)

Education: Bachelor's Degree, Business Administration

Age: 27

Gender: Male

Occupation: Entry-Level Account Executive

Education: Bachelor's Degree, Marketing

Age: 22

Gender: Female

Occupation: Business Development Representative (BDR)

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 24
Gender: Female
Occupation: Sales Development Representative (SDR)
Education: Bachelor's Degree, Business Administration
Industry: SaaS
Channels: LinkedInYouTubeInstagram

Goals

  • Secure a promotion to Account Executive within 1-2 years
  • Understand compensation benchmarks to negotiate higher OTE
  • Continuously improve sales skills and methodologies to exceed quota.

Pain Points

  • Lack of clear career progression paths in current role
  • Difficulty finding reliable data on industry-specific compensation
  • Overcoming initial rejections and maintaining motivation in a high-volume environment.

RepVue Geographic Distribution

Primarily US-centric, with significant presence in Canada and the UK. Smaller but growing user bases in Australia and Germany suggest international expansion potential, focusing on major English-speaking and European markets.

Top Countries

United States flag

United States

70%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

4%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-2 person households with medium to high incomes, consistent with career-focused sales professionals aiming for financial growth.

Employment Status

Income Distribution

Education Level

RepVue Behavior Analysis

Behavior Profile

LinkedIn Usage
YouTube Engagement
Data-Driven Decisions
Career Advancement
Seeking Transparency
Professional Development
Online Research
Community Interaction
Benchmarking
Employer Branding Awareness
Social Media Savvy
Information Seeking
Reviewing Offers
Networking
Desktop Usage
Mobile Usage
Negotiation
Learning
Comparison

Device Breakdown

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