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Q-Point Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Director of Quality Assurance
Education: Ph.D., Food Science
Age: 55
Gender: Male
Occupation: Head of Agricultural Operations
Education: Master's Degree, Agronomy
Age: 39
Gender: Female
Occupation: Sustainability & Compliance Manager
Education: Master's Degree, Environmental Management
Dr. Anya Sharma
Goals
- To ensure full compliance with international food safety standards (e.g., ISO 22000, FSSC 22000) across all production lines
- To optimize existing quality management systems for greater efficiency and reduced waste
- To successfully implement new sustainable practices within the supply chain, aligning with CSRD requirements.
Pain Points
- Keeping up with rapidly evolving global food safety regulations and their complex implementation
- Difficulty in integrating new sustainability mandates into established production processes
- Lack of sufficient internal expertise or resources for advanced internal audits and specialized training.
Q-Point Geographic Distribution
Q-Point's market is primarily the Netherlands and Kenya, with significant presence in other developing nations focusing on food security and agriculture.
Top Countries
Netherlands
Kenya
Bangladesh
Ethiopia
Dominican Republic
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users belong to medium to high-income brackets, often in 3-4 person households, reflecting their professional standing.
Employment Status
Income Distribution
Education Level
Q-Point Behavior Analysis
Behavior Profile
Device Breakdown
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