GOALS

• Sophia wants to implement a system that speeds up customer flow during peak hours, reducing wait times and improving overall operational efficiency
• She aims to leverage technology to personalize customer interactions, potentially through a loyalty program that recognizes returning customers and tailors offers
• Sophia is also interested in enhancing security measures at her restaurant, potentially by using facial recognition to identify and prevent fraudulent activities.

Frustrations

• Sophia struggles with managing long queues and wait times, especially during peak hours, leading to customer dissatisfaction
• She finds it challenging to track customer preferences and provide personalized experiences due to a lack of integrated systems
• Managing and implementing new technology in her restaurant is often time-consuming and requires additional staff training.

GOALS

• David aims to enhance the security of customer data and prevent fraudulent transactions by implementing a robust biometric authentication system
• He wants to streamline the checkout process and reduce reliance on physical cards or cash to improve efficiency and customer satisfaction
• David also seeks to gain valuable insights into customer behavior and preferences through data analytics provided by the integrated platform.

Frustrations

• David faces resistance from some stakeholders concerned about the privacy implications of implementing facial recognition technology
• Integrating new systems with existing legacy infrastructure and ensuring compatibility poses a significant challenge
• Training staff on the new technology and addressing their concerns about potential job displacement adds complexity to the implementation process.