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The target audience is broad, encompassing anyone interested in current events, financial markets, political races, and pop culture. This includes individuals, media outlets, and potentially even political campaigns looking for insights into public sentiment.
Polymarket's user base is heavily concentrated in English-speaking countries with developed economies and an interest in financial markets.
United States
United Kingdom
Canada
Australia
India
Primary age group concentration shows strong presence in:
31-35
Most active age range
Polymarket attracts users with diverse household sizes, suggesting broad appeal. A significant portion belongs to middle-income groups, highlighting the platform's accessibility.
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