The target audience for Playhive.com is clearly young children, primarily within the preschool to early elementary age range (roughly 2-8 years old), and their parents. The content is designed to be interactive and developmentally appropriate for this age group, focusing on fundamental skills like ABCs, numbers, shapes, and early problem-solving. The platform aims to capture children's attention through engaging characters, colorful animations, and interactive play scenarios. Simultaneously, it targets parents by positioning itself as a safe, ad-free, and educational alternative to mainstream children's media. The marketing likely emphasizes the developmental benefits and the peace of mind parents gain from knowing their children are engaging with high-quality, curated content. Geographically, given the nature of a digital platform, the target audience is global, but initial focus might be on English-speaking markets where digital subscriptions for children's content are more established.