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Major Markets
Key Competitors
Edelman
Weber Shandwick
FleishmanHillard
Edelman
Global reach and vast network
Strong brand recognition and reputation
Deep expertise in crisis communications and trust building
Potentially higher pricing structure
Risk of 'big agency' bureaucracy
May be perceived as less agile than smaller firms
Growing demand for ESG communications
Expansion into emerging markets
Increased need for data-driven PR
Intense competition from boutique agencies
Rapid technological shifts in communications
Economic downturns affecting client budgets
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