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Phalanx Formations Target Audience

User Segments

Age: 26

Gender: Male

Occupation: Software Developer

Education: Bachelor's Degree, Computer Science

Age: 23

Gender: Female

Occupation: University Student & Part-time Fitness Coach

Education: Associate Degree, Kinesiology

Age: 34

Gender: Male

Occupation: Law Enforcement Officer

Education: Bachelor's Degree, Criminal Justice

No-Gi Nomad Nick

No-Gi Nomad Nick

Age: 26
Gender: Male
Occupation: Software Developer
Education: Bachelor's Degree, Computer Science
Industry: Technology
Channels: InstagramYouTubeTikTok

Goals

  • Master advanced No-Gi techniques and improve competitive performance
  • Consistently train 4-5 times a week while balancing work and social life
  • Find durable, high-performance No-Gi gear that stands up to rigorous training.

Pain Points

  • Lack of time due to demanding work schedule affecting consistent training
  • Difficulty finding training partners at his skill level outside of class hours
  • Gear wearing out quickly from intense daily use, requiring frequent replacements.

Phalanx Formations Geographic Distribution

The US is the primary market for Phalanx Formations, followed by Canada and the UK, reflecting a strong Western market presence in BJJ.

Top Countries

United States flag

United States

65%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Brazil flag

Brazil

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targets medium-income households of 2-4 people, indicating a focus on individuals or small families with disposable income.

Employment Status

Income Distribution

Education Level

Phalanx Formations Behavior Analysis

Behavior Profile

Jiu Jitsu Practitioner
No-Gi Training
Online Shopping
Social Media Engagement
Performance-Oriented
Durability Seeking
Community Focused
Competitive Athlete
Health Conscious
Self-Improvement
Brand Loyalty
Mobile Device Usage
Content Consumption
Team Apparel
Custom Gear
Seeking Quality
Active Lifestyle
Learning New Techniques
Physical Fitness
Self-Defense Interest

Device Breakdown

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