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PEAK Target Audience

PEAK targets two primary audiences: 1) Innovation-driven enterprises, including startups and tech companies, and 2) B2B service providers, such as design, training, consulting, and IT firms. They cater to businesses seeking accounting software and services to manage finances, understand costs, and explore funding options.

User Segments

PEAK Geographic Distribution

PEAK's primary market is Thailand, capturing a significant majority, followed by emerging Southeast Asian markets like Vietnam, Singapore, Malaysia, and Indonesia.

Top Countries

Thailand flag

Thailand

80%
Vietnam flag

Vietnam

6%
Singapore flag

Singapore

5%
Malaysia flag

Malaysia

4%
Indonesia flag

Indonesia

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

PEAK's user base consists of individuals primarily from households of 2-4 people with a majority falling within the medium-income bracket.

Employment Status

Income Distribution

Education Level

PEAK Behavior Analysis

Behavior Profile

Device Breakdown

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