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Gartner
Forrester
Statista
Top Marketing Channels
Gartner
- Content Marketing
- Examples: Research Reports, Webinars, Infographics
- Campaigns: Digital Workplace Summit, Security & Risk Management Summit, Supply Chain Symposium
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Industry-specific ad networks
- Campaigns: Gartner Peer Insights Promotion, Research Highlight Campaigns, Conference Sponsorship Ads
- Events & Conferences
- Examples: Gartner IT Symposium/Xpo, Gartner Security & Risk Management Summit, Gartner Data & Analytics Summit
- Campaigns: Annual Flagship Conferences, Regional Summits, Virtual Events Series
Top Sales Channels
- Direct Sales
- Enterprise Account Managers, Inside Sales Teams, Regional Sales Directors
- New Client Acquisition Drives, Upsell/Cross-sell Programs, Client Retention Initiatives
- Partnerships & Alliances
- Technology Vendors, Consulting Firms, System Integrators
- Joint Webinars with Partners, Integrated Solutions Campaigns, Referral Programs
- Account-Based Marketing (ABM)
- Personalized outreach, Tailored content delivery, Dedicated sales reps
- Strategic Account Penetration Program, Executive Briefing Sessions, Solutions-focused ABM campaigns
PBMTI SWOT Analysis
Strengths
Global brand recognition
Extensive research library
Strong analyst reputation
Weaknesses
High subscription costs
Perception of slow adoption to emerging tech
Research can be broad
Opportunities
Expansion into new industry verticals
Increased demand for data analytics insights
Strategic partnerships for niche markets
Threats
Emergence of specialized research firms
Open-source intelligence alternatives
Economic downturn impacting corporate budgets
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