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Pat McGrath Labs Target Audience

The target audience for this business is likely women, particularly millennials and Gen Z, interested in high-end makeup and beauty trends. They are active on social media and influenced by beauty influencers and online communities. The brand likely targets a global audience with diverse skin tones and makeup preferences.

User Segments

Pat McGrath Labs Geographic Distribution

Pat McGrath Labs has a strong presence in Western markets, particularly the US and UK, indicating a preference for luxury beauty products in these regions.

Top Countries

United States flag

United States

35.2%
United Kingdom flag

United Kingdom

15.7%
Canada flag

Canada

10%
Australia flag

Australia

8.1%
United Arab Emirates flag

United Arab Emirates

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience consists of individuals from various household sizes, but a significant portion falls within the medium to high-income brackets.

Employment Status

Income Distribution

Education Level

Pat McGrath Labs Behavior Analysis

Behavior Profile

Device Breakdown

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