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The target audience for this business is likely women, particularly millennials and Gen Z, interested in high-end makeup and beauty trends. They are active on social media and influenced by beauty influencers and online communities. The brand likely targets a global audience with diverse skin tones and makeup preferences.
Pat McGrath Labs has a strong presence in Western markets, particularly the US and UK, indicating a preference for luxury beauty products in these regions.
United States
United Kingdom
Canada
Australia
United Arab Emirates
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience consists of individuals from various household sizes, but a significant portion falls within the medium to high-income brackets.
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