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Pat McGrath Labs Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Creative Director
Education: Master's Degree, Fine Arts
Age: 32
Gender: Female
Occupation: Senior Marketing Manager
Education: Bachelor's Degree, Marketing
Age: 45
Gender: Female
Occupation: Art Exhibition Curator
Education: Master's Degree, Art History
Evelyn, The Creative Director
Age: 38
Gender: Female
Occupation: Creative Director
Education: Master's Degree, Fine Arts
Industry: Fashion
Channels: InstagramYouTubeLinkedIn
Goals
- To continuously innovate and set new trends in the fashion industry
- To maintain a high level of aesthetic quality in all visual projects
- To inspire and mentor emerging talent within her creative team.
Pain Points
- Lack of creative freedom and bureaucratic hurdles in project execution
- Staying updated with rapidly evolving digital trends and tools
- Managing a demanding schedule while maintaining a personal life.
Pat McGrath Labs Geographic Distribution
Globally distributed with strong presence in North America and Western Europe, emphasizing e-commerce for international reach.
Top Countries
United States
35.5%
United Kingdom
15.2%
Canada
8%
Australia
7%
Germany
6%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users primarily live in smaller households with high disposable income, indicating luxury purchase capability.
Employment Status
Income Distribution
Education Level
Pat McGrath Labs Behavior Analysis
Behavior Profile
Fashion-conscious
Artistic expression
Beauty trends
Social media active
Experimentation
Luxury goods appreciation
Online shopping
Virtual Try-On
Influencer followers
Tech-savvy
Quality seekers
Self-expression
Community engagement
Gamification interest
Curated experience
Research-oriented (for purchases)
Device Breakdown
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