Pathways.io targets medium to large enterprises across various sectors that have significant data volumes and complex data landscapes. This includes industries like finance, healthcare, e-commerce, manufacturing, and technology, where data is a critical asset for operations, customer understanding, and competitive advantage. The audience is not just IT departments, but also business units that rely heavily on data for their operations, such as marketing, sales, product development, and operations. Specifically, they target organizations that are mature enough to understand the value of data but are struggling with the execution and operationalization of their data strategies. Companies that are investing in AI/ML, advanced analytics, or are undergoing digital transformation initiatives would be prime targets, as Pathways.io positions itself as a foundational layer for these endeavors. The emphasis on 'AI-native' suggests a focus on forward-thinking organizations that are already embracing or planning to embrace AI as a core component of their business.