Find stats on top websites
Major Markets
United States
Canada
GermanySelect a competitor
Phius
Passive House Institute (PHI)
Green Building Council (USGBC)
Top Marketing Channels
Phius
- Content Marketing
- Examples: Technical documents, Case studies, Phius Living Magazine
- Campaigns: Phius Living Series, Technical Paper Releases, Project Spotlights
- Digital Marketing
- Examples: Website (phius.org), Email newsletters, Social media (LinkedIn, Twitter)
- Campaigns: PhiusCon Promotions, Certification Program Updates, Phius Training Announcements
- Events & Webinars
- Examples: PhiusCon, Online workshops, Regional meetups
- Campaigns: PhiusCon Registration Drive, Passive Building Design Workshops, Phius Alliance Local Events
Top Sales Channels
- Direct Sales (Certification Services)
- Project certification, Product certification, Professional credentialing
- Early Bird Certification Discount, Phius CORE Certification Push, Certified Builder Program Enrollment
- Partnerships & Alliances
- Manufacturer partnerships, Builder network, Design professional collaborations
- Phius Alliance Member Drive, Certified Component Showcase, Design Partner Spotlight
- Training & Education Sales
- Online courses, In-person workshops, Custom corporate training
- Passive House Design & Construction Course Enrollment, Phius Rater Training Certification, Continuing Education Unit (CEU) Bundles
Passive House Accelerator SWOT Analysis
Strengths
Strong certification brand in North America
Extensive training programs
Active professional network
Weaknesses
North American specific focus (less global recognition than PHI)
Potential for higher certification costs
Reliance on specific software tools
Opportunities
Growing demand for green building in North America
Expansion of certified professionals
Increased government incentives for high-performance buildings
Threats
Competition from other green building standards
Slow adoption of Passive House in some regions
Economic downturn affecting construction projects
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