Top Marketing Strategies for Pangea.app

Pangea.app User Persona

Name:

Sarah Lee

Age :

32

Gender :

Female

Occupation :

Hiring Manager

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Streamline the hiring process to reduce time-to-hire and improve overall efficiency
• Identify and attract top-tier freelance talent with specific skill sets in marketing and design
• Build a strong employer brand to attract and retain high-quality freelancers

Frustrations

• Difficult to find qualified candidates who are also a good cultural fit
• Time-consuming screening and interviewing processes
• Lack of transparency and communication from freelancers

Name:

David Chen

Age :

28

Gender :

Male

Occupation :

CTO

Industry :

Software Development

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

• Scale the development team quickly and efficiently with experienced freelance engineers
• Maintain a lean budget without compromising on the quality of talent
• Foster a collaborative and productive working relationship with remote developers

Frustrations

• Limited budget constraints make it challenging to compete for top talent
• Concerns about the reliability and communication of freelance developers
• Difficulty in assessing technical skills accurately during the hiring process

Name:

Emily Rodriguez

Age :

41

Gender :

Female

Occupation :

Head of Marketing

Industry :

E-commerce

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Find creative and skilled freelancers for short-term marketing projects
• Maintain brand consistency across all marketing channels and campaigns
• Track and measure the return on investment of freelance marketing efforts

Frustrations

• Managing multiple freelance contracts and payments can be administratively burdensome
• Ensuring freelancers adhere to brand guidelines and quality standards
• Difficulty in building long-term relationships with freelancers for ongoing projects

Pangea.app Geographic and Demographic Insights

Geographic Insights: Pangea.app's primary user base is in the US (40%), followed by India (15%). The platform also sees significant usage in the UK, Canada, and Australia.

Demographic Insights: Pangea.app's target audience is primarily between 25-44 years old, with a slight male skew. This suggests professionals in their peak earning and career-building years.

Pangea.app Socio-economic Profile

Household and Income Insights: Most target users are in 2-4 member households with medium income levels, reflecting a mix of young professionals and small families.

Educational and Employment Insights: The majority of Pangea.app users are full-time employees or business owners with university-level education, signifying a skilled and educated user base.

Pangea.app Behavioral Insights

Interest-Based Insights: Users are interested in technology, startups, creative fields, and the future of work, indicating a preference for innovation and remote opportunities.

Technology and Social Media Usage: Users prefer desktop devices and are highly active on LinkedIn, highlighting their professional focus. They also engage with YouTube, Twitter, and Instagram.

Pangea.app Top Competitors