The target audience for P&W BMW is broad within the luxury car market, encompassing both individual consumers and, to a lesser extent, small businesses or executives needing premium fleet vehicles. Specifically, they target individuals seeking new and pre-owned luxury sedans, coupes, SUVs, and performance vehicles. This includes affluent professionals, established families, and empty nesters who prioritize comfort, safety, and advanced technology. They also target car enthusiasts who value driving dynamics, engine performance, and cutting-edge design. The dealership's offerings suggest a focus on customers looking for a premium experience, including personalized sales consultations, comprehensive financing options, and a high level of after-sales service. The presence of a service center indicates a continued engagement with existing BMW owners in the region, offering maintenance and repairs, thus targeting those who value OEM parts and specialized technicians.