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Outperphorm Digital Marketing Agency Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Owner, Boutique Retail Shop

Education: Bachelor's Degree, Marketing

Age: 45

Gender: Male

Occupation: Founder, Consulting Services Firm

Education: Master's Degree, Business Administration

Age: 32

Gender: Female

Occupation: E-commerce Store Owner

Education: Bachelor's Degree, Computer Science

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Owner, Boutique Retail Shop
Education: Bachelor's Degree, Marketing
Industry: Retail
Channels: InstagramFacebookLinkedIn

Goals

  • Increase online sales by 25% within the next year to expand product lines
  • Drive more foot traffic to the physical store through targeted local online advertising
  • Establish a strong, recognizable brand presence online to differentiate from competitors.

Pain Points

  • Lack of time to manage and optimize digital marketing campaigns effectively
  • Difficulty understanding complex SEO strategies and analytics reports
  • Struggling to create consistent, high-quality content that engages her target audience.

Outperphorm Digital Marketing Agency Geographic Distribution

Primarily focused on the US market, particularly around Atlanta, with a smaller presence in other English-speaking countries and Europe.

Top Countries

United States flag

United States

90%
Canada flag

Canada

4%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Clients are typically medium-income households of 3-4, reflecting small business/nonprofit owner demographics.

Employment Status

Income Distribution

Education Level

Outperphorm Digital Marketing Agency Behavior Analysis

Behavior Profile

Online Visibility
Website Traffic
Lead Generation
Digital Presence
Conversion Optimization
Search Engine Optimization (SEO)
Paid Advertising (PPC)
Content Creation
Social Media Engagement
Strategic Planning
Data-Driven Decisions
Professional Development
Technology Adoption
Business Growth Strategies
Online Sales
Brand Awareness
Customer Engagement
Digital Marketing Trends
Investor Relations
Networking

Device Breakdown

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