The target audience for Orchid Island Juice Company is broad but focused on the health and wellness segment. This includes health-conscious consumers, families, athletes, and anyone seeking natural, high-quality fruit juices. Geographically, given the nature of fresh juice distribution, their initial target audience would be concentrated in regions where they can efficiently deliver their perishable products, likely starting within Florida and expanding regionally or nationally through specialty food retailers and online direct-to-consumer channels. They may also target food service providers, cafes, and health-focused restaurants looking for premium juice offerings. The emphasis on 'no added sugar' and 'not from concentrate' would appeal specifically to those avoiding artificial ingredients and seeking maximum nutritional value. They are likely aiming for consumers in middle to upper-income brackets who can afford premium, natural food products.